What are the three main aspects Facebook tries to impact when launching campaigns through their auction? Select all that apply. Choose ALL answers that apply.

What are the three main aspects Facebook tries to impact when launching campaigns through their auction? Select all that apply. Choose ALL answers that apply.
A . Audience Outcomes
B . Brand Outcomes
C . Sales Outcomes
D . Impact Outcomes
E . Reach Outcomes

View Answer

Answer: A,B,C

Explanation:

Facebook summarizes the impact of its campaigns into three main buckets:

Audience Outcomes

✑ How many people did your ad reach? How frequently?

✑ Did the ads reach the right people/audience?

✑ Did the ads reach people cross-device?

Brand Outcomes

✑ Did the ads breakthrough? Are they memorable?

✑ Did they generate brand awareness?

✑ Did the ads change the perception of your brand?

Sales Outcomes

✑ Did the ads drive your business outcomes? Did they contribute to ROI?

✑ Did the ads results in sales, leads or app installs?