When selling into an organization, what does the Seller need to know from each individual on the customer team involved with the project?

When selling into an organization, what does the Seller need to know from each individual on the customer team involved with the project?
A . What products do they prefer?
B . What is their role and individual agenda?
C . What is their role in the project?
D . How does the project impact their job?

View Answer

Answer: B