Which of the following best describes its likely cash position?

A company has used the Boston Consulting Group (BCG) matrix to plot the position of its products according to their relative market share and the growth of the market.

It has identified that it has several products under the heading of star.

Which of the following best describes its likely cash position?
A . Cash rich
B . Cash neutral
C . Cash negative
D . This model doesn’t consider the cash position

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Answer: B