In which two ways can a marketer avoid a spamtrap? (Choose two.)

In which two ways can a marketer avoid a spamtrap? (Choose two.)
A . Establish a direct Opt-in process for all leads
B . Email leads who have been inactive for more than 6 months
C . Purge the database of inactive leads
D . Purchase lists from data vendors

View Answer

Answer: A,C

Explanation:

Reference: https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282